February 13 | 6:30pm
Posters designed by AIGA members David Weik and Will Thomas
For more information and other events visit: http://boston.aiga.org/
Bank Santander, a global bank based in Spain, has asked AIB Design Department to conduct a student competition within our design program to develop the concept and visual design for their promotion of a "smart card" for university students.
Their subsidiary, Sovereign Bank, will be the client and ultimately decide how to use the work products of this project.
The graphic content and style for their "smart card" introduction campaigns have been successfully customized already by design students in other countries, including Spain, United Kingdom, Mexico, Morocco, Portugal, Brazil, Venezuela and Chile.
Since Santander Bank recently acquired Sovereign Bank, it is going to produce a promotional campaign for its university student card here on the east coast of the United States and asked that AIB design program students and faculty undertake the development of that campaign. (Note: Santander's "smart card" is currently being evaluated for adoption by Babson College as its official identity card.)
The Santander strategy is to have students from the various nations and regions they serve develop the voice of their campaigns and identify the graphic styles with the most effective emotional and cultural connection with university students of each culture, nation and region.
The winning concept, if selected for actual implementation, will be used to produce a graphic standards manual in their Barcelona headquarters design office. From this manual a campaign would then be conducted within eastern United States to introduce this service to college and university students.
Final Review by AIB and Santander bank's jury on April 2, 2010.
Cafe and Cabaret: Toulouse-Lautrec's Paris
He transformed the art of the poster, an international fad of the era. This exhibition features posters, prints, and paintings of café, cabaret, and other urban amusements by Toulouse-Lautrec and his contemporaries. Designers check out this innovative artist's bold yet subtle poster designs for inspiration.
On exhibit: Saturday, November 21, 2009 - Sunday, August 8, 2010. (if you use colors-be consistent, maybe create blog style guide for ; captions, quotes, headlines, subheadlines, etc.)
[Click for ticket sales]tickets
[Click for MFA hours] hours
The Design Club advertised the Cannoli Walk as a “a critique of Boston design from AIB to the North End” and on this circuitous ramble through Boston, students from the design, photography and illustration departments got a chance to take their classroom critique vocabulary out of the classroom and see practical, real-world solutions to design problems. This was also a chance to see the design work that goes on in Boston and look at the city through a certain lens. Students talked about and took photos of everything from patterns of windows in old Boston brownstones and modernist high-rises to the ubiquitous T-stop signs and bus stop ads. One student remarked on how refreshing it was to get outside the studio and explore Boston, how good it was to see the city that is so much a part of the AIB experience.
“While walking around with a different set of artists, I found myself taking a peek at things that I would have never stopped to look at. I found a new kind of beauty in everyday and mundane things that maybe I can start bringing back to my work,”
- Sarah Archambeault, Fine Arts
Seeing the city in new ways, bringing Boston into the studio and sharing inspirations with each other were just some of the goals of the Cannoli Walk.
Not much further down Boylston, the Boston Public Library provided more conversation at the Bound for Success display put on by Designers Bookbinders International. Here, the group looked at a collection of books that were designed and bound by experimental bookbinders from around the world. All of the books were poetry collections about water and the covers reflected various thoughts and ideas about what water can be, what it represents and the feelings water can invoke. The different materials used, the colors, the type of paper--all of this sparked a lot of thoughts and insights for everyone to share.
- Alissa Newton, Design Student '11
Did you go on the Cannoli Walk? Have something to add?
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